Tomorrow Belongs to the Corporatocracy
Date Written: 20/10/2017
Year Published: 2017
Resource Type: Article
Cx Number: CX21654
Virtually every major organ of the Western media apparatus (the most powerful propaganda machine in the annals of powerful propaganda machines) has been relentlessly churning out variations on a new official ideological narrative designed to generate and enforce conformity.
A truly global-hegemonic system like contemporary global capitalism (the first of this kind in human history), technically, has no ideology. "Normality" is its ideology an ideology which erases itself and substitutes the concept of whats "normal," or, in other words, "just the way it is." The specific characteristics of "normality," although not quite arbitrary, are ever-changing. In the West, for example, thirty years ago, smoking was normal. Now, its abnormal. Being gay was abnormal. Now, its normal. Being transgender is becoming normal, although were still in the early stages of the process. Racism has become abnormal. Body hair is currently abnormal. Walking down the street in a semi-fugue state robotically thumbing the screen of a smartphone that you just finished thumbing a minute ago is normal.Capitalism has no qualms with these constant revisions to what is considered normal, because none of them are threats to capitalism. On the contrary, as far as values are concerned, the more flexible and commodifiable the better.