Don Draper Rules: Russian Ads and American Madness
Date Written: 03/11/2017
Year Published: 2017
Resource Type: Article
Cx Number: CX21579
So we've finally seen some of the social media ads which we are told skewed the entire election in 2016 and constituted a key part of the internet assault on America launched by Vladimir Putin's "troll army." Scary stuff blazoned across front pages and screen scrolls everywhere. But before going on, perhaps we should find out what makes a social media account part of Putin's invasion force?
Well, according to Twitter, it is ANY account created in Russia.
This is madness. Absolute madness. It demonizes and criminalizes Russians and people connected to Russians far more extensively than we saw even in McCarthyite times. At least in those days, a Russian dissident couldn't be accused of being a Kremlin stooge for writing a communication in his or her native language. Or using the Russian postal service. But that's where we are now.
So back to those ads. Congressional committees have released images of "Russian-linked" ads which apparently "reached" 150 million Americans. I assume that means they appeared somewhere on a social media page of 150 million Americans at some point; how many people read them or even noticed them is another matter. Of course, the social media companies like to pretend to advertisers that readers devour every ad and promoted post; thats how they make their money, after all. But apparently no one in Congress uses social media; if they did, they would know that normal human beings ignore 99 percent of the ad crap that litters their Facebook and Twitter feeds. But anyway, after many months, we've at last seen some of these history-changing ads which came, according to criteria that are never quite clear, from Russia's "troll farms."