Chevron's $80 million ad campaign gets flushed

http://eslab.org/project/chevron

Publisher:  Yes Lab
Date Written:  19/10/2010
Year Published:  2010  
Resource Type:  Article
Cx Number:  CX20526

A day-long comedy of errors, and Chevron's waking nightmare, began when Rainforest Action Network and Amazon Watch, together with the Yes Lab, pre-empted Chevron's multi-million dollar "We Agree" ad campaign with a satirical version of their own. The activists' version highlights Chevron's environmental and social abuses -- especially the toxic mess the oil giant has left in Ecuador, which Chevron has been attempting to "greenwash" for years.

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