Green by default - how a nudge and wink can save the planet

Sunstein, Cass R.

Publisher:  Ecologist
Date Written:  27/09/2016
Year Published:  2016  
Resource Type:  Article
Cx Number:  CX19971

There's a simple way to induce us to make good environmental choices: make them the default setting. Whether it's selecting double sided photocopies or renewable electricity tariffs, defining easily-overridden 'green defaults' is by far the most efficacious means to influence consumer choices for the environment and the planet.

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