The World Cup and the Corporatization of Soccer
Date Written: 08/06/2014
Year Published: 2014
Resource Type: Article
Cx Number: CX16463
Huge global sporting contests, their boosters promise, will transform the nature of the host country. The billions South Africa poured into hosting the World Cup were touted by some as a form of development. The result? The month-long euphoria of the contests was followed by the hangover of dealing with an expensive unused or underused stadium infrastructure scattered across that developing country. Host countries pay FIFA for the privilege of hosting the competition, then foot the bill for most of the tournament, while FIFA takes most of the revenues.