Lawsuit Against Google Highlights Mining of Student Data

Telbis, Rozali
http://www.corpwatch.org/article.php?id=15951

Publisher:  CorpWatch
Date Written:  26/05/2014
Year Published:  2014  
Resource Type:  Article
Cx Number:  CX16332

Children have become lucrative targets for data mining companies, according to a study by Politico magazine. Just weeks after Google settled a lawsuit for selling student data for advertising, the publication revealed an entire industry devoted to marketing data gathered from Internet applications offered to students and their teachers. Many modern software companies offer free tools to everyone like email, games and search engines that come with strings attached. Google is perhaps the best known because it offers students an entire suite of applications from calendars to chat services and data storage. In return the company has made money by selling personal information gleaned from users for targeted advertising.