Snake Oil Science
The Truth about Complementary and Alternative Medicine

Bausell, R. Barker
Publisher:  Oxford University Press, USA
Year Published:  2009  
Pages:  320pp   Price:  $21.95   ISBN:  978-0-19-538342-3
Resource Type:  Book
Cx Number:  CX12168

Illustrates how the placebo effect conspires to make medical therapies appear to be effective - not just to consumers, but to therapists and poorly trained scientists as well. Explores this phenomenom and explains why research on any therapy does not factor in the placebo effect will inevitably produce false results.

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