Funding for Non-profit Media or Public Interest Activities
Part 7 of 7 - Canada's Media in Crisis

Fillmore, Nick
http://www.connexions.org/CxLibrary/Docs/CX11697-Fillmore07-FundingforPublicInterest.htm

Publisher:  Connexions Information Sharing Services
Date Written:  15/02/2010
Year Published:  2010  
Resource Type:  Article
Cx Number:  CX11697

A group that launches, or even refocuses, an independent news media project - or raises money for just about any public-interest activity - will probably have success in fundraising if it does the proper research and targets a unique audience. It will need to demonstrate that it offers an important public service, such as providing in-depth coverage of local political, economic, and social issues not covered adequately by other media.

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