On Rumours
How Falsehoods Spread, Why We Believe Them, What Can Be Done

Sunstein, Cass R
Publisher:  Allen Lane
Year Published:  2009  
Pages:  112pp  
Resource Type:  Book
Cx Number:  CX11504

Describes the social and pyschological forces that make the spread of misinformation inevitable. Its argument runs like this: whether or not we choose to believe something, and whether we feel inclined to pass it on, depends largely on what we already believe.

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