Successful news releases: 7 must-know tips

Zwicker, Barrie
http://www.sources.com/SSR/Docs/HL1011-NewsReleaseTips.htm

Publisher:  Sources, Toronto, Canada
Year Published:  1999   First Published:  1997
Resource Type:  Article
Cx Number:  CX5877

Make it short, make it make, make sure it's important.

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